Flicko's Market Studies

The following are conclusions from Flicko's in-depth market analysis:

• Everyone is a potential customer for its services.
• Customers are happy when they have the project their way.
• There are over 200 potential cash flow opportunities with more coming as new media formats are created.
• There is no company providing the services the way Flicko’s does.
• The best way for people to preserve their valuable film or video is digitally.
• The need for Flicko’s services is growing.
• The cost of the services performed by professionals is a strong deterrent for many people.
• The range of services requested is large and varying.
• While most people have thought about editing, digitizing, copying, etc., they procrastinate for a long time before doing it.
• Marketing all video services that are available is too broad and not enough motivation for the customer.
• If the equipment appears to be overwhelming and hard to use, many people will walk away.
• If store employees speak in technical terms, many people will walk away.
• A large number of people want to and are willing to attend training classes.
• There are a number of places customers can visit that provide drop-off services.
• Most customers want to have a final cost in mind prior to beginning their project.
• Many people are unhappy with the quality of previous film and slide transfers and they expect high quality.
• Many people feel previous montage work and editing were not done professionally and were overpriced.
• A retail store environment with regular store hours is expected for professional results.
• A large amount of people understand/know about video services but very few are motivated to visit a store without marketing.
• Flicko’s is a destination, and it is not necessary for stores to be located in high rent upscale locations.
• Customer expectations are much greater for professionals doing the work vs. work they do themselves.
• Customers expect clean and open retail store environments with comfortable furniture, restrooms, etc.
• Customers have to be convinced that the work is easy to do, and once convinced, they are amazed.
• Customers expect pleasant, helpful, non-technical, and knowledgeable persons to help with their projects.
• Customers expect to be able to pay with cash, credit cards, and checks.
• Customers expect speedy service, but are often shocked at Flicko’s fast turnaround.
• Referrals are often immediate.
• A number of customers want transfers from PowerPoint to DVD.
• The customers want and need professional equipment such as cameras, booms, and projectors for their own production.
• From time to time, customers want to rent products and professional equipment such as 8mm and 16mm film projectors.
• Once customers have access to professional equipment (pre or post production), they usually acquire a taste for professional results.
• Customers are male and female, of all ages, and of all races.
• Customers are happy to share their experiences with total strangers.
• The largest cause of frustration for customers is from:
1. lack of preparation
2. lack of originality
3. too large of a project
4. equipment malfunction

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