1. Complete the online application
2. Talk to current Franchisees
3. Visit Flicko's Franchise Corp.
4. Receive FDD
5. Franchise Corp. approval
6. Sign franchise agreement
7. Schedule training
8. Site selection/approval
9. Training
10. Set-up location
11. OPEN YOUR BUSINESS

The following are conclusions from Flicko's in-depth market analysis:

• Everyone is a potential customer for its services.
• Customers are happy when they have the project their way.
• There are over 200 potential cash flow opportunities with more coming as new media formats are created.
• There is no company providing the services the way Flicko’s does.
• The best way for people to preserve their valuable film or video is digitally.
• The need for Flicko’s services is growing.
• The cost of the services performed by professionals is a strong deterrent for many people.
• The range of services requested is large and varying.
• While most people have thought about editing, digitizing, copying, etc., they procrastinate for a long time before doing it.
• Marketing all video services that are available is too broad and not enough motivation for the customer.
• If the equipment appears to be overwhelming and hard to use, many people will walk away.
• If store employees speak in technical terms, many people will walk away.
• A large number of people want to and are willing to attend training classes.
• There are a number of places customers can visit that provide drop-off services.
• Most customers want to have a final cost in mind prior to beginning their project.
• Many people are unhappy with the quality of previous film and slide transfers and they expect high quality.
• Many people feel previous montage work and editing were not done professionally and were overpriced.
• A retail store environment with regular store hours is expected for professional results.
• A large amount of people understand/know about video services but very few are motivated to visit a store without marketing.
• Flicko’s is a destination, and it is not necessary for stores to be located in high rent upscale locations.
• Customer expectations are much greater for professionals doing the work vs. work they do themselves.
• Customers expect clean and open retail store environments with comfortable furniture, restrooms, etc.
• Customers have to be convinced that the work is easy to do, and once convinced, they are amazed.
• Customers expect pleasant, helpful, non-technical, and knowledgeable persons to help with their projects.
• Customers expect to be able to pay with cash, credit cards, and checks.
• Customers expect speedy service, but are often shocked at Flicko’s fast turnaround.
• Referrals are often immediate.
• A number of customers want transfers from PowerPoint to DVD.
• The customers want and need professional equipment such as cameras, booms, and projectors for their own production.
• From time to time, customers want to rent products and professional equipment such as 8mm and 16mm film projectors.
• Once customers have access to professional equipment (pre or post production), they usually acquire a taste for professional results.
• Customers are male and female, of all ages, and of all races.
• Customers are happy to share their experiences with total strangers.
• The largest cause of frustration for customers is from:
1. lack of preparation
2. lack of originality
3. too large of a project
4. equipment malfunction